Using Mail List Custom Fields

Personalize Your Emails with Mail List Custom Fields

Thulo Cloud allows you to leverage custom fields from your Mail Lists to personalize email communication. This can significantly improve engagement and response rates by creating a more targeted and relevant experience for your recipients.

Benefits of Using Custom Fields:

• Increased Relevancy: Personalized greetings (e.g., "Dear John") or references to specific customer details can grab attention and make your emails more relatable.
• Improved Engagement: Personalized content resonates better with recipients, encouraging them to open and interact with your emails.
• Enhanced Brand Image: Personalized communication demonstrates a customer-centric approach, strengthening your brand perception.

Manually Integrating Custom Fields:

It's important to note that Thulo Cloud doesn't automatically insert custom fields into email templates. However, you can manually add them to personalize your email content.

Identifying Available Fields:

While editing an email template, you'll see a list of all custom fields associated with any mail lists used in the template. (Mail lists without custom fields won't be shown.)

Example:

• Let's say your mail list has a custom field named "First Name." You can personalize greetings by inserting a merge field like {称呼.first_name} (assuming "称呼" is the label for "First Name" in your language) into your email template content. This would dynamically insert the recipient's first name into the email greeting (e.g., "Dear John").

Additional Tips:

• Explore different custom fields (e.g., company name, location) to personalize your emails further.
• Test your email templates to ensure proper merge field functionality.

By following these steps and incorporating custom fields strategically, you can create targeted and personalized email campaigns that resonate with your audience and achieve better results within Thulo Cloud.